Shiv Narayanan

Digital Marketing

Shiv Narayanan is the founder and CEO of How To SaaS, a management consulting firm that helps leading private equity firms and their portfolio companies drive enterprise value with marketing. Previously, Shiv was the CMO of Wild Apricot, which was acquired by Personify and Rubicon Technology Partners in October 2017 and eventually flipped to Pamlico Capital in August 2018. Shiv grew Wild Apricot to $20M in ARR without a sales team, all through inbound, digital, self-serve acquisition and product-led growth strategies. Shiv is also an advisor and mentor to several technology startups from accelerators such as Y Combinator, 500 Startups, and the Kellogg-Schulich Executive MBA Program.